Social media platforms and short-form video

• SELF and ENTIRETY will eventually establish a presence on all popular social media platforms.

• Initially, we will likely focus on fun, trending, and "virality-optimized" short-form content and progressively introduce evergreen content later on. We have several ideas for how to make engaging content about SELF & ENTIRETY.

• The most important part of a short-form video is its thumbnail (the most important metric for the click-through rate, which is one of the statistics the algorithms look at) and its first three seconds. This is when the viewer should get "hooked" and decide to watch the rest of the video instead of scrolling to the next one. We will prioritize these aspects when creating our short-form videos and strive to have one or more shorts go viral.

• Eventually, a dedicated part-time team member will create short-form and long-form videos on YouTube, TikTok, Instagram, Oddysee, and Rumble.