What is SELF?

SELF is a private, ethical, hyper-personalized, and adaptive AI assistant that learns and adapts to users' needs, habits, preferences, and characteristics - simplifying and streamlining workflow, productivity, and daily tasks.

Your SELF can be many things, such as:

• Your personal planner, sorting your itinerary.

• Your personal shopper, helping you with purchases tailored to your preferences.

• A digital conscience, remembering things you don’t want to forget.

• A way of collating reviews about a particular product or service and distilling the essentials into a concise overview.

• A bias-free and censorship-resistant research assistant and news reporter, helping you to understand and digest information.

SELF is an acronym for System Effective Lifestyle Filtering. The mission is simple: to remove noise and complexity.